Programamipc Blog

pIn my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the ldquo;best of the bestrdquo; ndash; in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it.nbsp; So here goes the most incisive highlights about postcards.br /br /strong1)nbsp; I know that a postcard is better than something in an envelope.nbsp; /strongbr /br /For many reasons, the main one being, in an envelope you canrsquo;t make your potential customer see your message.br /br /People are fast.nbsp; We see and read very quickly ndash; actually much more quickly than we even realize..nbsp; Think about yourself ndash; how fast do you go through your mail and process out what you want to keep and what you donrsquo;t want to keep?nbsp;nbsp; Pretty darn fast.nbsp; It takes fractions of seconds to go through and process in your mind ldquo;bill, bill, advertisement, bill, advertisement, letterhellip;rdquo;nbsp; And it also takes fractions of seconds to decide whether you are even going to bother giving more attention to the pieces that you designated as advertisements.br /br /With a postcard, even if they throw it away, they already saw your message regardless of whether they think they did or not.nbsp; They saw it enough to throw it away, didnrsquo;t they?br /br /And the next time they get that same postcard in the mail, they see it again as they throw it in the trash.br /br /Letrsquo;s face it – junk mail gets thrown away.nbsp; And postcards are junk mail to a lot of people.br /br /Although they may be junk mail, postcards get read no matter what ndash; even if thrown away without reading them, they get seen.nbsp; Itrsquo;s like the phoenix rising up from the ashes. br /br /strong2)nbsp; I know that if you are not doing repeat mail with your postcards you are flushing your money down the toilet./strongbr /br /Repeat mailings cannot be repeated enough.nbsp;nbsp;nbsp; DO REPEAT MAILINGS!nbsp; DO REPEAT MAILINGS!nbsp; DO REPEAT MAILINGS!nbsp; A one shot in the dark a href=http://www.ebaprinting.com/directmail/ target=_blankpostcard mailing/a is not going to change your business, your bottom line, your life or your anything.br /br /The long and the short of it is, if you are not up to confronting that you need to do a campaign then donrsquo;t bother being in business.nbsp; Sorry if I sound a bit harsh!br /br /strong3)nbsp; I know that the best price is not best necessarily the best postcard./strongbr /br /The cheapest is not necessarily the best.nbsp; The old adage ldquo;you get what you pay forrdquo; applies here.nbsp; Get whatever potential postcard company you interview to send you samples.nbsp; Make sure the postcard is a very good, quality, stiff card that catches your attention.nbsp; Get them to give you customer references.nbsp; Call those references and find out what they think of that companyrsquo;s service, product, etc.br /br /There is a lot of behind-the-scenes work that goes into getting your postcard done right.nbsp; If they screw up printing, if they donrsquo;t get your mailing out on deadline, etc. ndash; doing it dirt cheap might not mean getting the quality service you need or want.br /br /strong4)nbsp; I know that although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response./strongbr /br /Why?nbsp; Because full color on both sides is confusing.nbsp; On the other hand, if you have a very aesthetic, pleasing-to-the-eye front – with a great headlinenbsp; – you just want to turn that postcard over and simply get the message on the back.nbsp; You want good eye trail.br /br /Eye trail is where your eye goes when you look at the postcard.nbsp; You can have good eye trail with full color on both sides ndash; but it has to be done correctly.nbsp; Usually when you give people a choice to do full color on both sides they go overboard and the creative juices start flying, not flowing, flying with, ldquo;WOW!!! full color on both sides?!!rdquo;nbsp; And they make it too busy.nbsp; You donrsquo;t want it to be dispersing ndash; you want it to go like a trail.nbsp; Have a start, a middle and an end. nbsp;br /br /emExample:/embr /nbsp; nbsp;nbsp; nbsp;br /strongDid YOU Notice this Postcard?/strongbr /br /strongYour Customers Will Notice Yours Too!/strongbr /strong5000 Full Color/strongbr /br /strongSuper-glossy/strongbr /br /strongPostcards/strongbr /br /strongfor only/strongbr /br /strong$389/strongbr /br /Look at it from the customer viewpoint ndash; really look at it from their viewpoint and you can see what I mean by eye trail.br /br /strong5)nbsp;nbsp; I know that you should promote only one thing at a time on your postcard. /strongbr /br /Even if you sell lots of different products, you only promote one of them.nbsp; It is fine to mention them on the back of the postcard bullet pointed.nbsp; But your main focus on the front of your postcard needs to be one product, service, item, what have you ndash; just one thing.br /br /Say you have a flooring store and a furniture showroom in the back.nbsp; Your postcard should only talk about flooring.nbsp; It is not that people who are looking for flooring are not also looking for furniture ndash; itrsquo;s just too much information on the front of postcard.br /br /The purpose of a postcard is to get your prospect interested with one thing.nbsp; You can put on the back as just a mention:nbsp; ldquo;We also have a giant showroom full of furniture.rdquo;br /br /But on the front ndash; one item!nbsp; ONE ITEM!br /br /If a company sells hot tubs, above-ground pools and jungle gyms they need to pick the one that gives them the most income and make their postcard about that./p
pstrong6)nbsp;nbsp;nbsp; And I know that a person could grow a company with no other marketing media./strongbr /br /With postcards alone, one could take a company from zero to over a million bucks in revenue or more.nbsp; How do I know?nbsp; Because I did it.br /br /We mailed postcards every single week, and the more postcards we mailed out, the more we grew.nbsp; Yes, it is good to diversify and as we grew and became more successful and had more money to try other media, we did.nbsp; Some we kept and some we nixed.nbsp; Postcards are a staple that works no matter what. nbsp;br /br /These six points of a href=http://www.ebaprinting.com/directmail/ target=_blankpostcard marketing/a data are proven techniques of making your postcards WOW your prospective clients while at the same time being faithful to the time-honored methods that have proven to get more bang for your buck.nbsp; These tips are what will put your postcard in a class all by itself.br /br /br //p